Oh. Did anyone say Prince of Persia?
I started using Gmail around 2004, when it was invite only. I remember the UX being insanely fast (it was hard to believe it was just a web app!).
At some point in that decade, Google introduced Apps, free to everyone. It allowed you to use Gmail along with your custom domain. (Wow!)
At the time, I was a student, and loved everything Google. So immediately jumped in.
Years passed by, things happened…
- Google Buzz was integrated into everyone’s gmail
- Since Buzz failed, we were forced into Google Plus
- Google Wave was killed
- Google Reader was also murdered
- Google Hangouts was also introduced, and integrated into Gmail
- * Hangouts triggers my CPU’s fan, instantaneously.
- Google Inbox was sadly retired
On January 2021, Google announced that the free Google Apps tier would no longer be free, and users would be forced to either buy a subscription, or loose access.
Shortly after, the tone was lowered, and alternate options were announced.
I am thankful for having enjoyed at least a decade of service, for free. I sincerely am.
Maintaining a service has a real life cost: engineers / infrastructure. And I’m more than willing to pay for it.
But not to Google.
I’m done with cluttered interfaces, and I’m done of being forced into products I don’t want or need.
I’m just done with Google.
As of now, I’ve fully migrated my mail provider over to iCloud+ Mail (which now supports custom domains), and I just regret not having done this switch, long, long ago.
“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.”Bill Gates Axiome