SEO on Lantean

Route53 Failover Mechanism!

Mon, 27 May 2013 20:49:18 +0000

Situation: you run your own website on an Amazon EC2 instance. Something happens: maybe the box runs out of resources (ddos, high traffic, you pick one!). All of the sudden, your website is offline. Downtime means that Google will push it down in the ranking. So what do we do?.

Well, AWS Route53 has a new, and super cool mechanism, that allows you to set Health Checks. If the website doesn’t pass it, the DNS record will switch to a failover entry.

Disabling Jetpack Stats

Tue, 29 Jan 2013 20:41:55 +0000

So… you just connected Jetpack to wordpress.com, and you can’t figure out how to disable the stats module… right?.

It’s fairly easy. Firt, head to the admin, an click ‘Jetpack’ on the left menu. Then, click the ‘Learn More’ button in the ‘Wordpress Stats’ section. You should be seeing the following:

Notice the ‘Deactivate’ button that appeared, right by the ‘Learn More’ button?. Click it.

That’s it… Wordpress Stats should be disabled by now!

We got a new domain!

Tue, 29 Jan 2013 13:55:44 +0000

Well, as you might have noticed, we’ve got a brand new domain: lantean.co. This is sort of an experiment to me, to see if rankings can actually improve by leaving behind the .com.ar domain. (Since this site is written, essentially, in english, and .com.ar is geotargetted for Argentina).

What was done in order to attempt to prevent drops in rankings?.

301 redirects from the old domain. How?. the .htaccess looks like this:

RewriteCond %{HTTP_HOST} !^www.lantean.co$ [NC]
RewriteRule ^(.*)$ /$1 [R=301,L]

I’ve indicated Google Webmaster Tools that the website has been moved. Here are the details.
I’ve crossed my fingers!

Stay tuned for updates!

Google Chrome: pageRank Tool

Sun, 18 Mar 2012 04:58:05 +0000

If you haven’t ever heard about it.. pageRank is one of the core components of it’s awesome algorithm. Roughly speaking, the concept is… you’re popular if people speaks about you. Right?. And if you’re popular, whatever you say should have a better ranking in google’s results.

Well, the idea is… there are several ‘root’ webpages that have a high pageRank (which is a number ranged from 0 to 10), and there is a formula to calculate the pagerank of a page.. based on the pagerank of the backlinks. It’s a graph.. and the pageRank flows from those ‘root webpages’.

GeoTargeting your Website

Sat, 10 Mar 2012 18:48:50 +0000

Suppose that you’ve got a chinese or italian domain name. And… for the sake of giving you an example, you wanna rank high in Argentina’s Google results.

As you may (or may not know), google has regional search results. If you launch ‘google.com’ while you’re in Argentina, you’ll get redirected to ‘google.com.ar’, and the ‘.com.ar’ webpages will have more weight in the search results.

Well… there is a secret to this!. You can specify what’s the ‘Target Country’ of a website. How?????….